Sharp sells LCD TVs and to me has a great advantage. Their company name is a positive characteristic of the product. What fantastic branding. So how does Sharp capitalize on that advantage? They don’t. Instead they paid some untold sum of money to branding experts to christen their LCD television line as “Aquos.” The name Aquos is fine by branding standards. It conjures up pleasant images water and fluid motion. But LCD televisions are about unparalleled clarity. Water and fluid are about blurred motion. Dump the Aquos branding Sharp and capitalize on your fortunate corporate name.